Community Assets. Creative Collaboration.
Member broadcasters contribute by donating free airtime to messaging and programming, which fall under the "LIVE UP" banner. An estimate of their contributed annual airtime is US$25 Million. While broadcasters’ airtime is donated to LIVE UP materials, LIVE UP still requires funding to provide training and produce materials and campaigns. Any organisation contracting LIVE UP’s services will share in this pool of contributed airtime.
LIVE UP: The Caribbean Media Alliance is collaborating with the Pan Caribbean Partnership against HIV and AIDS (PANCAP) and Scotiabank, in 21 Caribbean territories, in promoting Regional HIV Testing Day June 30, 2017.