LIVE UP will continue to be the unique media brand, addressing HIV and issues of human rights and social justice in an effort to reduce pervasive stigma and discrimination in our Caribbean region.
The objective is to embolden prevention efforts and reduce any and all stigma and discrimination throughout the Caribbean. We all can Love, Protect and Respect each other, people with disabilities, the elderly and our environment and create a better life for all in the region. LIVE UP remains committed to saving lives and making a difference while training media members to be catalysts for change.
Love. Protect. Respect
The LIVE UP campaign's universal slogan: Love. Protect. Respect, now adds to its mandate all health and wellness promotion. The experience and success of the LIVE UP model is now being applied to other lifestyle diseases and important Caribbean social issues including, but not limited to: